What does the color of your iPhone say about you? Red is for attention seekers and 5 more ideas from a color theorist

AT EVERY MEASURE, phones are extensions of us. We use them for shopping, banking, finding new music and making calls. And now, like kids selecting backpacks for the first day of school, we’ve begun to care about their hue.

For companies like Applewhich recently added lemon yellow to its iPhone 14 and iPhone 14 Plus lines, it’s mission accomplished.