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Watching the Super Bowl could be back in style. Sunday Fox (NASDAQ: FOX) (NASDAQ:FOXA) The broadcast of Super Bowl LVII drew an average of 113 million viewers, about 1% more than the NBC broadcast in 2022.
Last year’s game, of course, was are bound of the 2021 game, which had the Lowest Super Bowl ratings in 13 years. The 2021 game pitted the Kansas City Chiefs and Tampa Bay Buccaneers, while last year featured the Los Angeles Rams and Cincinnati Bengals.
On Sunday, the Chiefs were back in the game to face the Philadelphia Eagles and (as this sort of thing affects ratings) the game was close, until the Chiefs won in the final minute to prevail 38-35.
Current quick numbers measure viewership on Fox, Fox Deportes, and various Fox and National Football League digital properties. Last year brought a shift in transmission measurement, counting people where previous years had counted devices.
This year’s game also sparked interest for its halftime show, featuring pop star Rihanna’s first public performance in five years (which featured a surprise pregnancy reveal). Fox notes that when viewing peaked, with 118.7 million viewers on average.
If there was one unifying story of the Super Bowl ads this year, it was the continued power of celebrity. We saw flashy appearances from John Travolta for T-Mobile (TMUS); Ben Affleck (and Jennifer Lopez) for Dunkin’, Steve Martin for Pepsi (PEP); Serena Williams (for Michelob Ultra (BUD) and Rémy Martin (OTCPK:REMYY)); and Meghan Trainor for Pringles, among others.
They and other advertisers will be looking to reap the bounty of viewers in the shopping days ahead (even in bad years, the Super Bowl finishes with tens of millions of viewers better than the No. 2 broadcast of the year).