MARANELLO, Italy and LONDON, November 11, 2024 /PRNewswire/ — Paramount Pictures is delighted to partner with team Ferrari (NYSE:) HP (NYSE:) for an exclusive and unique collaboration celebrating the launch of Gladiator IIthe long-awaited sequel to the iconic 2000 film. This collaboration brings together two global film brands and motor sports to honor a powerful story of ambition, resilience and legacy. At the heart of this partnership is a shared commitment to heritage and a relentless drive towards progress, celebrating excellence while venturing into new and exciting realms.
As part of this initiative, HP drivers from Scuderia Ferrari Carlos Leclerc and Carlos Sainz will attend the actual world premiere of Gladiator II in Londondressed in a custom-made tuxedo designed by Ferrari’s creative director, Rocco Iannone. Their presence will bring the exhilarating spirit of racing to the film’s release. This unique collaboration will also extend across digital and television channels, showcasing exclusive Ferrari-branded content and livery in Las Vegas. Las Vegas Grand Prixoffering fans an immersive experience that unites cinematic storytelling with the thrill of peak performance shared by Paramount Pictures and Scuderia Ferrari HP.
With this collaboration, Paramount Pictures and Scuderia Ferrari HP aim to enhance the fan experience and celebrate a shared dedication to pushing boundaries. Inspired by the timeless spirit of Gladiator II and Ferrari’s legacy of innovation, pays tribute to tradition while boldly breaking new ground, igniting the passion and determination that drives both brands.
“Gladiator II offers audiences an epic viewing experience with unsurpassed scope and scale,” said Marc WeinstockPresident of Worldwide Marketing and Distribution, Paramount Pictures. “It made sense for us to partner with the most iconic and adrenaline-fueled brand in motorsports. Together with Ferrari, we are creating a unique entertainment experience that highlights our shared legacy of excellence and innovation.”
Ferrari Racing Revenue Director, lorenzo giorgettiadded: “We are excited to join Paramount Pictures to celebrate Gladiator IIa name as famous in cinema as Scuderia Ferrari HP is in racing. With the Gladiator II Cast joins us in Las Las Vegas Grand Prix Across Ferrari collections and bespoke styles, this collaboration brings the Ferrari lifestyle to center stage, creating a distinctive blend of cinematic and sporting style.”
Gladiator II comes to theaters on November 15.
About Gladiator II
From the legendary director RidleyScottGladiator II continues the epic saga of power, intrigue and revenge set in Ancient Rome. Years after witnessing the death of the revered hero Maximus (NYSE:) at the hands of his uncle, Lucius (Pablo Mescal) is forced to enter the coliseum after their home is conquered by the tyrannical emperors who now lead Rome with an iron fist. With rage in his heart and the future of the Empire at stake, Lucius must look to his past to find strength and honor to return the glory of Rome to its people.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of global paramount (NASDAQ: PARA) (NASDAQ: PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences around the world. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation and Paramount Players. PPC operations also include Primary Home Entertainment, Paramount Pictures International, Paramount Licensing Inc.and Paramount Study Group.
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