Meghan Markle appoints herself CEO of American Riviera Orchards after failing to find a suitable candidate
Meghan Markle appoints herself CEO of American Riviera Orchards after failing to find a suitable candidate


Sometimes, if you want something done right, you have to do it yourself!

Meghan Markle has reportedly appointed herself CEO of her lifestyle brand, American Riviera Orchard.

The decision comes after a long search failed to find any suitable candidate.

Meghan, Duchess of Sussex, during a forum about digital responsibility at the EEAN University during her visit to Colombia in Bogota, Colombia, on August 15, 2024.Meghan, Duchess of Sussex, during a forum about digital responsibility at the EEAN University during her visit to Colombia in Bogota, Colombia, on August 15, 2024.
Meghan, Duchess of Sussex, during a forum about digital responsibility at the EEAN University during her visit to Colombia in Bogota, Colombia, on August 15, 2024. (Photo by Diego Cuevas/Getty Images)

This is the latest in a long series of teething growing pains issues for Meghan’s latest project — and the company still hasn’t officially launched!

Meghan Markle adds ‘CEO’ to her resume

Insiders say Meghan never planned to make herself chief executive of ARO.

In fact, she was apparently quite committed to finding someone who could lead the company on her behalf.

Meghan, Duchess of Sussex attends the Children's Hospital Los Angeles Gala 2024 at JW Marriott LA Live on October 05, 2024 in Los Angeles, California. Meghan, Duchess of Sussex attends the Children's Hospital Los Angeles Gala 2024 at JW Marriott LA Live on October 05, 2024 in Los Angeles, California.
Meghan, Duchess of Sussex attends the Children’s Hospital Los Angeles Gala 2024 at JW Marriott LA Live on October 05, 2024 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images for Children’s Hospital Los Angeles)

But as several months passed and none of the applicants met Meghan’s standards, she decided to take matters into her own hands.

The Daily Mail They were the first to report on Meghan’s difficulties in finding a suitable candidate.

“The search for an initial CEO has not yet been completed,” a source told the outlet in April.

Now, New York Post has confirmed that although no announcement has been made, the Duchess of Sussex has now abandoned the months-long appointment process and has officially appointed herself CEO.

“She is the CEO of American Riviera Orchards,” said a source close to the company. Post,

Meghan, Duchess of Sussex speaks on stage during the panel Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen during the 2024 SXSW Conference and Festival at the Austin Convention Center on March 08, 2024 in Austin, Texas.Meghan, Duchess of Sussex speaks on stage during the panel Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen during the 2024 SXSW Conference and Festival at the Austin Convention Center on March 08, 2024 in Austin, Texas.
Meghan, Duchess of Sussex speaks on stage during the panel Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen during the 2024 SXSW Conference and Festival at the Austin Convention Center on March 08, 2024 in Austin, Texas. (Photo by Astrida Weligorsky/Getty Images)

As for the lack of a formal announcement, insiders say the famously organized Meghan is holding off until she has all her ducks in a row.

meghan stepped up

“She’s keeping her cards close to her chest,” a source said. Post,

But just because she hasn’t announced her new role doesn’t mean Meghan is shying away from making the move. The insider claims Meg has already approached Netflix about partnering with her on the brand.

“This is something new for Netflix,” says the insider.

“It will run a lifestyle business with Meghan, developing products as a spin-off from her show. ‘If the partnership is agreed, it is likely that Netflix will install its own CEO to run operations.’

Meghan, Duchess of Sussex speaks on stage at The Archewell Foundation Parents Summit: Mental Wellness in the Digital Age during Project Healthy Minds' World Mental Health Day Festival 2023 at Hudson Yards on October 10, 2023 in New York City. Meghan, Duchess of Sussex speaks on stage at The Archewell Foundation Parents Summit: Mental Wellness in the Digital Age during Project Healthy Minds' World Mental Health Day Festival 2023 at Hudson Yards on October 10, 2023 in New York City.
Meghan, Duchess of Sussex speaks on stage at The Archewell Foundation Parents Summit: Mental Wellness in the Digital Age during Project Healthy Minds’ World Mental Health Day Festival 2023 at Hudson Yards on October 10, 2023 in New York City. (Photo by Brian Bader/Getty Images for Project Healthy Minds)

So the irony is that if Meghan’s move is successful, she could be removed as CEO. But by then she will be so rich that she probably won’t care about it.

And such success would be a good opportunity for momentum, as American Riviera Orchard has faced problems so far. In fact, an insider tells Post This launch has been a “sha-tso”.

Meghan has faced several trademark issues, and Post The report said he and his team recently applied to the US Patent and Trademark Office for a three-month extension.

Women of Vision Meghan, Duchess of Sussex speaks on stage during the Ms. Foundation Women of Vision Awards: Celebrating a Generation of Progress and Power at the Ziegfeld Ballroom on May 16, 2023 in New York City. Women of Vision Meghan, Duchess of Sussex speaks on stage during the Ms. Foundation Women of Vision Awards: Celebrating a Generation of Progress and Power at the Ziegfeld Ballroom on May 16, 2023 in New York City.
Women of Vision Meghan, Duchess of Sussex speaks on stage during the Ms. Foundation Women of Vision Awards: Celebrating a Generation of Progress and Power at the Ziegfeld Ballroom on May 16, 2023 in New York City. (Photo by Astrid Stovierz/Getty Images Ms Foundation for Women)

If they miss the deadline, they will have to start the entire process again.

But despite the setbacks, Meghan and her insiders are confident that there are big things ahead for American Riviera Orchard.

“It’s going to be a good year especially for Meghan, having spent most of the year working behind the scenes to launch a project in the first few months of 2025,” a source explained. Post,

It’s tough for new companies – but here’s the advantage Very Passionate CEO!

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