SEDAN, September 7, 2024 /PRNewswire/ — The September 6thCoinciding with the opening of IFA 2024, CHiQ held a signing ceremony at its stand, reaffirming its partnership with the FIS World Cup events and the German Ski Association (DSV). This decision strengthens CHiQ’s presence in the world of skiing and marks a new stage in its sports marketing initiatives.
The event was attended by Liu JiangPresident of Changhong Group Holding Co., Ltd.and Helen ZhangDeputy General Manager of Changhong Company, Ltd.accompanied by several other key executives. The agreement was signed by James WuGeneral Manager of Changhong International Brand Business Center, Heiko KrauseVice President of the German Ski Associationand Olympic ski jumping champion Andreas Wellinger.
The FIS Ski World Cup, an annual event organized by the International Ski and Snowboard Federation (FIS), is one of the world’s leading ski competitions, and arouses immense passion among young people around the world. November 2023CHiQ announced its partnership with FIS World Cup Events, fostering a deep connection with fans around the world and significantly increasing the brand’s international profile.
Two-time Olympic gold medalist Andreas WellingerCHiQ, who also won two gold medals at the FIS Ski Jumping World Cup and amassed a total of eight silver medals at major skiing events, praised CHiQ’s innovative and intelligent product solutions, highlighting their synergy with its own values of excellence and tireless challenge. Wellinger expressed enthusiasm for the collaboration, anticipating that it would foster creative exchanges and merge the dynamic worlds of smart home appliances and professional skiing.
Heiko Krause He praised CHiQ’s rapid European growth and looked forward to fruitful collaborations. James Wu highlighted the renovation as crucial to CHiQ’s global expansion, focusing on EuropeThrough this partnership, CHiQ aims to leverage synergies, integrate resources and boost its brand alongside the global appeal of skiing.
At the moment, CHiQ operates in over 40 countries and regions, spanning all major economies. Its strong digital presence on over 30 major e-commerce platforms offers a comprehensive product matrix including TVs, refrigerators, air conditioners, washing machines and monitors.
CHiQ has also become a major sponsor of international sporting events spanning football, racing, skiing, rugby, tennis and more, expanding its influence on the global sporting stage. By employing a comprehensive sports marketing strategy, the brand aims to increase its international recognition and build a deep emotional connection with consumers around the world.
