MILAN, July 03, 2024 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced that CairoRCS Media, one of the largest Italian media groups, is implementing Demand Manager to more effectively monetize its display and video inventory programmatically. Built on Prebid technology, Demand Manager provides leading publishers with tools and insights to help them grow their revenue.
Milan-based CairoRCS Media operates as one of Italy’s largest sales companies, with publications such as Corriere della Sera, Gazzetta dello Sport and La7 serving more than 30 million people.
Magnite’s Demand Manager solution makes wrapper management easier for publishers through an intuitive user interface that allows them to deploy, analyze, and manage configurations without additional development work. Demand Manager provides CairoRCS Media with valuable insights, control, and flexibility through features like A/B testing with machine learning-based recommendations and microwrappers.
“For a publishing group as important as CairoRCS Media, choosing Demand Manager is a proud moment for everyone at Magnite,” said Mariano de Luca, Head of Revenue for Italy, Spain and MENA at Magnite. “We will continue to work closely with CairoRCS Media, analysing the operational efficiencies that Demand Manager offers them so that we can continue to improve our offering through our technology and expertise.”
“As the publishing world is always looking for new tools to make advertising management more efficient, collaboration with cutting-edge technology partners is essential,” added Davide Grillo, Programmatic and Performance Optimization Manager at CairoRCS Media. Demand Manager’s features are designed with publishers’ needs in mind. The innovative and easy-to-implement tools have reduced the workload for our teams, allowing us to improve our performance optimization strategy with advanced reporting that supports testing and recommendations.”
About Magnite
We are Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands rely on our platform to access high-quality, brand-safe ad inventory and execute billions of advertising transactions each month. Headquartered in bustling New York, sunny Los Angeles, Denver, historic London, colorful Singapore, and Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About CairoRCS Media
CairoRCS Media is the company born from the merger of Cairo Pubblicità and RCS Pubblicità, which has a unique media portfolio in terms of editorial quality and social relevance. A company that makes synergy its strong point, it has established itself as the point of reference for all those who want to communicate effectively.
Media Contact
Megan Hughes
mhughes@magnite.com
Source: Magnite, Inc.