NEW YORK, December 3, 2024 /PRNewswire/ — The creation of Information (LON:) technological objective (NASDAQ:) was confirmed yesterday, following the successful completion of the combination of technological objectivethe global leader in purchase intent-based services, with Informa Tech’s digital businesses “part of IT PLC (LSE: INF.L), a UK FTSE-50 Group with a leading position in international B2B events, B2B digital services and academic knowledge. Informa TechTarget aims to be the leading B2B growth accelerator for the technology industry, providing services that help companies move faster to market and to revenue. Trading in the new company’s common stock begins today. December 3, 2024on the Nasdaq Global Select Market under the symbol “TTGT.”
Brilliant Tower, a new york city firm based in investment banking and mergers and acquisitions advisory services, served as financial advisor to technological objective in this transaction.
Informa TechTarget now employs over 2,000 people and serves 7,500 clients worldwide and sits at the growing intersection of two interesting markets: “technology and B2B marketing,” which are estimated to be a $20 billion annual market opportunity. The new company will offer technology providers powerful solutions based on their unique B2B audiences, authoritative intent data, specialized knowledge and experience, helping them reach, engage and influence technology buyers and drive exceptional results across the market.
Gary Nugentformer executive director of computer technologywill be the new executive director.
“After the final agreement between technological objective and Informa earlier this year, we are delighted to combine our strengths as Informa TechTarget,” said Gary NugentCEO of Informa TechTarget. “Our business serves an attractive and dynamic growth market, supported by increasing demand for audience-driven B2B solutions based on permissions and first-party data. Informa TechTarget has a unique set of assets, brands and talents that address go-to-market. challenges today’s B2B technology providers across their product lifecycle, from R&D to ROI, helping to accelerate time to market and revenue while delivering long-term value to our stakeholders “.
IT PLC has contributed $350 million of cash and Informa Tech’s Digital Businesses in exchange for an equity stake of approximately 57% in the new company. He $350 million of cash, or approximately $11.70 by slope technological objective action, will be paid to existing technological objective shareholders, who also retain an ownership interest of approximately 43% in the new company.
About BrightTower
BrightTower is a new york city Headquartered investment bank focused on M&A, capital raising and debt capital markets advisory services. The firm leverages industry experience, global reach and tailored insights to provide business advisory services in the software, technology-enabled marketing, business IT and information services markets. BrightTower is focused on growing a robust ecosystem that supports entrepreneurs, private equity firms, growth capital firms, venture capitalists, debt providers and corporations as they stay at the forefront of rapidly evolving markets. The firm is committed to providing world-class advisory talent for every engagement that builds trust in the knowledge economy. Visit us on LinkedIn.
Contact: Christie HaseltonDevelopment Director
shining tower
christieh@brighttower.com
