Should you buy Nu Holdings while it is below ?


Nu Holdings (NYSE: NU) is a digital bank that has revolutionized the traditional banking sector in Brazil. The region was once known for its limited options and outrageous customer fees, making banking inaccessible to many residents. However, with its innovative approach to banking, Nu has taken a dominant position and has Berkshire Hathaway among its investors.

The consumer finance company is expanding its presence to other key markets in Latin America, including Mexico and Colombia. However, it’s been a rocky ride for the stock recently, as concerns around its credit grow. On top of that, Berkshire trimmed some of its position and the stock is down 29% from its recent 52-week high.

With the stock trading below $14 per share, is it time to buy the dip in Nu Holdings?

For many years, Brazilians lacked access to an inclusive banking system. Five banks controlled 80% of Brazil’s financial assets, effectively operating as an oligopoly and imposing exorbitant fees on clients. Five years ago, people faced interest rates of up to 160% on credit card loans and 100% on personal loans.

This was a pain point that Nu Holdings co-founder and CEO David Vélez sought to address. Thanks to regulatory changes, Nu had the opportunity to alter the banking situation that Brazilians had to face.

The company introduced a digital-only neobank model that operates without physical branches. With significantly lower overhead costs, the company could offer free accounts and credit cards with no annual fees and reduce borrowing costs, resulting in incredible growth since its launch.

Since 2020, Nubank has grown its customer base from 24 million to nearly 99 million today, or more than 56% of Brazil’s adult population. In recent years, the number of unbanked Brazilians has risen from 16.3 million to 4.6 million, or about 3% of the country’s adult population.

Person making a payment in a cafe using a smart watch.
Image source: Getty Images.

Nu’s notable growth could be in its early stages as the company aims to expand throughout Latin America. By entering the markets of Mexico and Colombia, Nu is harnessing the potential of two of the largest economies in the region.

In the third quarter, Nu’s customer base jumped to 2 million in Colombia and 8.9 million in Mexico, showing incredible growth of 150% and 106%, respectively, compared to the same quarter last year. Recent data from Susquehanna Financial Group shows that 51% of Mexico’s population remains unbanked, equivalent to around 66 million people. That offers an immense opportunity for Nu to win the hearts of new customers.

By Admin

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